01Where we use AI
When you use our travel planner, you are talking to an artificial intelligence. We tell you this right from the start — because trust begins where nothing is concealed.
The answers and hotel suggestions in the travel planner are formulated by an AI system. They are based on the information our member hotels maintain themselves: amenities, offers, rooms, special features. The AI does not invent hotels or reviews — it helps you find the getaway that suits you, based on real data. In addition, alongside real photos and videos, our websites and social media channels also feature images and illustrations created or edited with AI systems — and in individual cases video and audio content as well.
02What AI content is — and what it is not
AI-generated content serves an illustrative purpose for us. It is meant to make topics tangible, not to deceive. So let us be explicit: people, places and situations depicted in AI-generated content are not real. They do not show real people, real places or real events.
For the imagery from our member hotels, one simple principle applies: what looks real is real — or it is labelled.
03How we label
Wherever possible, we label AI-generated content directly with the tag #KIgeneriert. Since this cannot be implemented equally well in every format and on every platform, this page serves as the central point of information within the meaning of the EU‑AI‑Act (Regulation (EU) 2024/1689).
04An honest note
However carefully our hotels maintain their data: an AI system can make mistakes. The binding information is therefore always that of the respective hotel — prices, availability and offer details will be confirmed by your hotel at the latest upon booking. And as much as the travel planner enjoys guiding you to the right getaway: health-related suggestions are no substitute for medical or therapeutic advice.
05Our stance
For us, the use of AI is not merely a technological question but a question of attitude. We reflect critically on these tools and follow clear principles: AI should support human creativity, hospitality and communication — but neither replace nor devalue them. Final responsibility for all content and its impact always rests with people: with us as an association and with the hosts of our member hotels.
06Questions?
Do you have questions about our use of AI or our processes? Write to us — we reply personally:
marketing@bestwellnesshotels.at